logo

Hidden Gems

For my Graphic design 5 class, the company logo brand was one of my favourites that semester. We had to create a brand guide for our made up company.

For this project, we had to design a logo for a made up company. Since I love video games I wanted to create a logo for an indie company. Who knows, maybe i'll reuse this logo for a future indie company of my own someday!

Project Type

Made up Logo company

Tools Used

Sketchbook

Adobe Illustrator

Adobe InDesign

Logo sketches

These are the many logo sketches I drew up in my sketchbook.

Logo idea variations

While making the finalized logo, I had a few ideas in mind and thought of 3 variations

Final logo design and its black and white variations

Here's the final logo design I ended up going with! I also made black and white versions.

Logo animation

Here's a little logo animation I made! Since the logo is in the style of pixel art, I wanted to reflect that in the animation as if it was in an old video game. I also added some video game sound effects!

Hidden Gems logo deep dive

Check out the pdf that goes more in depth abouut the logo!

Logo pdf

Design mockups for logo brand

Here are some logo mockups for the Hidden Gems brand

Hidden Gems Brand guide

Check out the brand guide pdf I made regarding the Hidden Gems brand

Hidden Gems Brand Guide